05 

Street Vitality

The Challenge: 
To identify spatial vitality factors for street-level retail and develop a “Product Prototype Manual” to guide urban regeneration and tenant recruitment.


The Approach & Outcome: 
The study combined qualitative interviews to build consumer profiles with quantitative cluster analysis across 20+ commercial streets. By evaluating tenant mix, pedestrian flow, and accessibility, the research introduced the “Traffic Pull” concept. This provided a data-driven framework for customizing marketing strategies and optimizing retail compositions.



Tools
QGIS / R / Python / Tableau / Adobe Illustrator


Data
User Interview Transcripts, POI Data, Street Network, Retail Tenant Data


Shanghai, 2022